Contemporary womenswear brand Lavish Alice has appointed Sharon Fraser as its new head of wholesale for UK and international.
Sharon Fraser, Lavish Alice
Fraser previously worked as sales manager at fast fashion label Glamorous. She began her new role at the start of September.
She is responsible for wholesale operations, which comprises key accounts, independents and agents across womenswear, footwear, jewellery and swimwear.
Meanwhile Lavish Alice, which has been reviewing its operations model, has also appointed Society as its sales agent for the UK and Ireland.
Matthew Newton, director at Lavish Alice, said: “We have experienced exponential growth over the past five years and having reviewed our commercial structure, we have developed new strategies to further enhance our offering.
“We have made huge investments in staff, processes, procedures and infrastructure to enable us to service existing customers better whilst maintaining growth.”
As part of these changes, the business has reduced its average selling price by over 30%, to £60 from £90, after switching from airfreight to sea freight shipping.
It said this has enabled it to “[pass] on the savings to customers”. The business has also shrunk pack sizes to drive sell-through and limit risk for customers.
The brand makes monthly deliveries of 30 pieces per collection.