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Lazy Oaf shuts website after warehouse fire

lazy oaf

Young fashion brand Lazy Oaf has temporarily closed its website after a fire at its warehousing facility in Basildon, Essex forced it to halt operations.

Lazy Oaf stated on its website: “Due to a massive fire in our warehousing facility on Saturday night we have had to temporarily close our website.

Luckily no-one was hurt, it took 100 fire fighters to tackle the flames who worked tirelessly through the night and we are devastated.”

The statement continued: “Please bear with us while we have a little cry in the corner, pull ourselves together and come back with a bang!”

While the entire autumn range was destroyed, the brand told Drapers the majority of its winter stock was unaffected by the fire as it is currently in transit to the warehouse. A temporary warehouse facility has been set up and Lazy Oaf hopes to be back trading online by the end of the week.

Factories the brand works with are currently replenishing some stock and the label is launching a consumer voting poll to ask which designs they would like to see back on its website. 

The UK Fashion and Textile Association (UKFT) was among those taking to social media to show its support for the brand, which is a member of the organisation.

Founder of Lazy Oaf Gemma Shiel said on Instagram that she was “blown over by how lovely and supportive everyone is being” following the fire.  

Asos is Lazy Oaf’s biggest partner in the UK and it has 130 international stockists, including US etailer Dolls Kill and Parisian concept store Colette.

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