Radio 1 DJ Nick Grimshaw has been appointed menswear ambassador for London Collections: Men.
Grimshaw, who took over the high profile breakfast slot on Radio 1 last September, will be working closely with LCM’s menswear committee, to champion British designers, and support the shows and events at LC: M.
The committee this year includes Selfridges creative director Alannah Weston, The Independent’s fashion editor Alexander Fury, Esquire fashion director Catherine Hayward and editor of FT’s How to Spend It Gillian de Bono, as well as chair Dylan Jones.
A regular face on the front row of catwalks, Grimshaw will join current menswear ambassadors David Gandy, Dermot O’Leary and Tinie Tempah.
Jones said Grimshaw’s “innate style, his enormous influence, and his enthusiasm for British fashion makes him a perfect choice”.
“We are also delighted that Alannah, Catherine, Alexander and Gillian have all agreed to become committee members. The support of our industry has been crucial to the development and success of London Collections: Men.”