London Collections Men kicked off at the weekend, with shows from Dolce & Gabanna, Topman, Jonathan Saunders and John Lewis.
The department store made its LCM debut on Saturday June 15, with a preview of the spring 14 John Lewis & Co range.
Matt McCormack, director of fashion buying, said the collection “brings together the highest quality fabrics, uncompromising design details and traditional English manufacturing techniques”.
Highlights at LCM today include J.W Anderson, Jimmy Choo and Christopher Kane.
Burberry will join the LCM line up for the first time tomorrow, (June 18) following the return of the Burberry womenswear show to London in 2009.
Continuing the brand’s Runway Made to Order service introduced for the womenswear show in February 2013, custom-made coats and accessories will be available to purchase and personalise immediately after the men’s show for an exclusive period of one week until Tuesday, 25 June.
Personalised pieces will be delivered within eight weeks of the order, giving consumers the opportunity to be the first to own next season’s collection, months before it arrives in store.
Altogether LCM will feature 30 shows, 22 presentations, 36 on-site showrooms and 21 events this season.