London Collections Men (LCM) will be relaunched as London Fashion Week Men’s next season, as its organisers seek to make the event more consumer facing.
Chairman Dylan Jones announced the change at the opening of this season’s LCM today, which took place at its new home at 180 Strand, near Somerset House in central London.
Jones said it reflected the recent shift in how some designers are approaching the fashion week schedule, showing current season product that is available to buy immediately afterwards. Others are combining their men’s and women’s shows.
“As the fashion industry changes, we need to open our doors and become more consumer facing,” Jones explained.
It also reflects the evolution of LCM, which is now in its ninth season and runs for four days rather than the three it launched with in 2012.
Jones was introduced by culture minister Ed Vaizey, who used the opportunity to appeal to the fashion industry to vote to remain in the European Union.
“[LCM] has become a remain event,” he argued. “I know everyone here recognises how well the UK does as a member of the EU.”
Varsey also told the crowd that the UK fashion industry directly contributed £28bn to the UK economy in 2015, up from £26bn the year before.
Citing data from the British Fashion Council’s new Value of Fashion report, he added that 880,000 people are employed by the fashion industry, up from 790,000 in 2013.
The men’s clothing market grew by 4.1% year on year in 2015 to reach £14.1bn. This compares with 3.7% growth in womenswear.
Menswear now accounts for 25% of the total clothing market, research firm Mintel reports.
This season’s LCM runs on June 10-13.