Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Tokyo_shopping.jpg

Learn to speak Japanese again

Japan has been an important market for UK heritage brands, but times are changing. To stay relevant, brands must recognise the new consumer landscape. Simon Carter, owner of the eponymous menswear brand, reports for WGSN