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Lee Cooper in designer jeans collaboration

Lee Cooper will launch two designer denim lines for spring 08 in a tie-up with Marchpole subsidiary Jean-Charles de Castelbajac (JCC).

The mainline, which is to be designed by JCC, will be branded JC-DC and will initially be available in 250 Lee Cooper stores and JCC flagship stores worldwide.

The men's and women's line will be themed around 1960s British rock icons, targeting a younger market.

JCC will also design a premium range, JC de Castelbajac, to be sold in JCC flagships and top-end Lee Cooper shops.

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