British denim brand Lee Cooper is opening the “first of many” standalone stores in Japan.
The brand, which recently agreed a licencing partnership with Sumikin Bussan Corporation, is opening its first branch in Tokyo’s Setangaya-ku district.
Many of the new store’s interior features have been shipped over from London to offer an authentic British shopping experience, and the shop will stock Lee Cooper’s lifestyle products.The brand will source material locally but the products will continue to be designed by the British team.
A second store is planned before the end of the year in Japan’s second largest city Yokohama, with Lee Cooper planning a number of other launches throughout the country.
Lee Cooper, founded in 1908 is now being sold in over 88 countries through a network of over 45 licenses. A second store in Japan’s Yokohama is due to open at the end of this year.
Although these are the first standalone stores, Lee Cooper already has a presence in 370 stores via retail partner Mac House.