British denim brand Lee Cooper has signed a deal with an Irish licensee to expand its presence in the region.
Lee Cooper has appointed retailer and distributer Orinoco as the exclusive licensee for Ireland.
Orinoco has more than 15 years of experience in wholesale and retailing, running several retail chains including Jean Depot and womenswear retailer Ersk.
Their license for Lee Cooper in Ireland encompasses menswear, womenswear, kidswear and lingerie.
This latest deal comes after Lee Cooper was acquired by licensing group Iconix Brand Group for $72m (£47m) in February.
Chief executive Andy Dunkley said: “We are very excited about the opportunities of the brand in Ireland, and we are delighted with the partnership we have formed with Orinoco.
“We have in them a team who own their own denim stores and wholesale to the Irish national accounts. They know the Irish market and the denim business very well.”