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Lee jeans snaps up Reebok VP as new president

Denim brand Lee has appointed Chris Waldeck as president of Lee and Rock & Republic.

He joins from a 14-year career at Reebok, where he was most recently vice president and general manager.

Waldeck commented: “As I step into my new role, I’m looking forward to working with the passionate and talented Lee team to continue to build on the brand’s heritage and deliver amazing products to our consumers.”

Phil McAdams, president of Lee parent company VF, said that Waldeck “has a passion for the intersection of lifestyle and brand which enables him to reach a broad base of consumers”.

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