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Lee Jeans to add kidswear

Lee Jeans is introducing its kidswear range to the UK for autumn 09. Targeting children aged between six months and 15 years the collection will launch exclusively for its first season with Asos Kids, the etail giant’s kidswear site which launches in February.

The range is made up of Lee Baby, Lee Kids and Lee Teens. Four Marketing is the sales agent for the brand.

“The Lee Kids and Lee Baby ranges reflect the look of the mainline and the teen collection has its own personality,” said Lee Jeans commercial director Dave Moreton.

Separately, Lee Jeans has made a series of appointments. Gabi Habib, previously at Hooch, joins as marketing controller; Chrissie Lammie has joined to oversee sales in south-east England and Garrett Pitcher, owner of Dublin young fashion indie Indigo Cloth, becomes agent for Lee Jeans in Northern Ireland and the Republic of Ireland.

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