This autumn’s womenswear collections have been the most exciting for a few years – at the Dressing Room, the store is full of colour.
This autumn’s womenswear collections have been the most exciting for a few years – at the Dressing Room, the store is full of colour. It’s so refreshing to see that our customers are ready to embrace colour and really experiment with their look this season.
The winner so far is the coloured jean, a style I will openly admit to being more than a little scared of six months ago. Mixed with an understated top, it offers a great new look for our customer that she can easily wear and tick the trend box without feeling too out there. We also sell an unbelievable amount of basics; it’s so great to see that these are flying out in all the jewel colours and not just the neutrals. This passion for colour is a real reason for people to buy into something new, which is just what we need to keep people spending.
Over the past 12 months, the shopping habits of our customer have really changed. She is looking for styles she will get lots of wear out of – she doesn’t want to spend on an occasion piece that will only see the light of day at an event, she wants to get the most from her purchases.
It’s lucky then that we are specialists in wardrobe staples. Our whole team at The Dressing Room are trained stylists and this is where our expert knowledge of how to put a look together comes into play. We can pull together a capsule wardrobe for someone in 10 easy pieces that will instantly update her look for the season, and this is what our customer is embracing.
With the Christmas party season fast approaching, it is inevitable that colour will slowly give way to a slightly darker palette, but for now we can make the most of the trend for colour and enjoy it.
- Deryane Tadd is the owner of contemporary womenswear indie The Dressing Room in St Albans