Denim giant Levi Strauss & Co has announced the appointment of a new president and chief executive effective from September 1.
Charles Bergh, also known as Chip, was previously at Procter & Gamble where he held the position of group president of the company’s male grooming unit.
Bergh will succeed John Anderson, who is due to retire later on this year following 32 years with the San Francisco-based jeans firm.
In his new post, Bergh will oversee the Levi’s, Dockers, Signature by Levi Strauss & Co. and Denizen brands, which are sold in more than 110 countries.
“I am truly humbled and excited to join Levi Strauss & Co. to lead the next phase of evolution and growth of its iconic brands,” said Bergh. “I look forward to working with the company’s impressive leadership team and talented employees to build on its strong position as a consumer industry leader for the benefit of shareholders, consumers and other stakeholders.”
In April the denim brand reported a first quarter sales rise to February 27 with a year-on-year increase in quarterly sales of 2% in Europe, up from $306m (£187.2m) in February 2010 to $312m (£190.9m) in February 2011.