Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Levi announces appointment of new chief executive

Denim giant Levi Strauss & Co has announced the appointment of a new president and chief executive effective from September 1.

Charles Bergh, also known as Chip, was previously at Procter & Gamble where he held the position of group president of the company’s male grooming unit.

Bergh will succeed John Anderson, who is due to retire later on this year following 32 years with the San Francisco-based jeans firm.

In his new post, Bergh will oversee the Levi’s, Dockers, Signature by Levi Strauss & Co. and Denizen brands, which are sold in more than 110 countries.

“I am truly humbled and excited to join Levi Strauss & Co. to lead the next phase of evolution and growth of its iconic brands,” said Bergh. “I look forward to working with the company’s impressive leadership team and talented employees to build on its strong position as a consumer industry leader for the benefit of shareholders, consumers and other stakeholders.”

In April the denim brand reported a first quarter sales rise to February 27 with a year-on-year increase in quarterly sales of 2% in Europe, up from $306m (£187.2m) in February 2010 to $312m (£190.9m) in February 2011.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.