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Levi's appoints head of women's merchandising and design

Denim giant Levi’s as appointed Laurie Etheridge as global head of women’s merchandising and design.

Etheridge will join from Perry Ellis International where she headed up merchandising and design for women’s global fashion brands on April 18.

Robert Hanson, president of the global Levi’s brand said: “Laurie is a savvy global business leader with a signature blend of merchandising expertise, product design instincts, operational rigor and financial acumen. She has an innovative vision for women’s merchandising and design and I am confident she is the right leader to build on the momentum of Levi’s Curve ID.”

Etheridge began her career at Levi Strauss & Co 16 years ago, latterly as director of merchandising for Levi’s Juniors and Girls product categories.

She has also worked at lifestyle brands Quiksilver and Speedo.

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