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Levi's buys European footwear licensee

Levi Strauss & Co is to bring its footwear and accessories business in house after it bought DC Company, the brand’s footwear and accessories licensee in Europe, the Middle East and Africa.

The Belgium-based denim giant has bought the business and said in a statement there are no planned redundancies, or plans to merge the DC Company structure into the Levi’s organisation, as a result of the deal.

DC Company will function as a separate business unit, with no changes to the current operational structure or office location, which includes the London office.

Levis has appointed Stefano di Martino, formerly of Nike and Fila, to lead the footwear and accessories business unit and its international licensing and new business division, which is responsible for developing the Levi’s brands accessories business.

Armin Broger, president of Levi Strauss (EMEA) said: “By bringing the footwear and accessories business in-house, we will be able to combine DC Co.’s expertise in footwear development, sourcing and distribution, and its entrepreneurial approach, with Levi’s broad footprint across Europe, the Middle East, Africa and Asia,”

“This action will strengthen our brand by offering consumers compelling head-to-toe choices.”

Levi’s said that the footwear and accessories division held “enormous” commercial potential for the business and that buying bringing the category in-house it would strengthen the brand.

 

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