Levi's has kicked off its advertising campaign to relaunch its iconic 501 jeans.
The latest Levi's campaign, called "501 Live Unbuttoned" features four short films which celebrate the history and the relaunch of its most famous style.
Levi's has also adjusted the fit of its 501 jeans to standardise the style across all of its 110 global markets.
A preview of the new advert will show at the levi's website at 12.30 today. Click here to view the ad.