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Levi’s Google jacket to go on sale

 Levi’s has teamed up with Google to make a “smart” commuter trucker jacket, which is gearing up to hit the shelves within days.

The jacket will initially be available at three locations from 27 September: designer label Fred Segal’s store in Santa Monica in California, Brooklyn-based lifestyle retailer Kinfolk in New York, and Boston clothing and footwear store Concepts.

The product will also be rolled out across selected Levi’s stores and online.

The jacket has been developed in partnership with Google as part of Project Jacquard, whereby the two companies have teamed up to create a system for weaving technology into fabric.

As well as answering calls, it will allow wearers to access directions and information on nearby places, and change their music.

Readers' comments (1)

  • Have any sales figures been shared yet?

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