Global eyewear retailer Sunglass Hut is the new principal sponsor for London Fashion Week.
Part of Italian group Luxottica, the business runs 3,000 shops around the world and is seen as a good partner to promote LFW’s position as a global fashion capital.
As part of the deal, Sunglass Hut will distribute LFW content through its networks and social media channels. The partnership will run for three years.
Sunglass Hut succeeds Vodafone, which was principal sponsor for seven seasons and communications partner for 10.
LFW takes place biannually in February and September.