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LFW shows what makes Britain great

It is a truth universally acknowledged that good clothes have healing powers.

That’s why, even in a credit crunch, some people will still turn to the shops to cheer them up when it feels like all else around them is sucking every drop of joy from their lives.

Thank goodness then for a fantastic London Fashion Week that came out fighting even though the intransigence of its counterparts in New York and Milan had squeezed its dateline to little more than a weekend this season. Normal service will be resumed in September when LFW moves to a new venue at Somerset House in central London.

In the short time allowed, our designers proved why they are the envy of the rest of the fashion world and why so many of them are the creative heads at many of the world’s biggest fashion houses.

Established UK brands like Paul Smith, Betty Jackson and Vivienne Westwood proved we do quality and quirky like no other nation, and a
raft of new, young designers indicated that our creative juices show no sign of drying up. Names to keep an eye on include William Tempest, Mark Fast and Mary Katranzou, to name just three.

To do our bit to help cheer everyone up, Drapers has declared 2009 the year of Great British Fashion and we have a series of initiatives to celebrate this. Among other things, a number of British brands, designers and retailers are celebrating significant birthdays this year, such as Marks & Spencer (125), Selfridges (100), Jaeger (125) and New Look (40).

If you too have reached a landmark anniversary, do get in touch so we can involve you in the fun. Goodness knows, we all need some of that right now, as well as great clothes. Email us at drapers@emap.com.

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