London Fashion Week footage will be shown on 60 outdoor screens around the UK next week in a move to increase consumer engagement with the event.
The British Fashion Council has partnered with Ocean to showcase daily roundups of the shows and presentations.
The screens are located in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle, as well as around London in Canary Wharf, Holland Park roundabout, Two Towers West (on the A4/M4 between London and Heathrow) and Westfield shopping centres.
“At a time when many conversations are taking place around connecting fashion weeks with consumers, this is a perfect opportunity to reach both new and existing fashion fans throughout the UK,” said BFC chief executive Caroline Rush.
Ocean was responsible for the shoppable billboard from Twitter and Topshop and broadcasting the Hunter Original LFW show via its Grid network, both for autumn 15.
Other consumer-facing events taking place during LFW include London Fashion Weekend, which runs from February 25-28 at the Saatchi Gallery, and the International Fashion Showcase at Somerset House from February 19-23.