Never before have we received so many notes, emails, calls and comments of support and congratulations for the designers showing and exhibiting at London Fashion Week.
Never before have we received so many notes, emails, calls and comments of support and congratulations for the designers showing and exhibiting at London Fashion Week. Our international and UK media and retailers were overwhelmed by the talent and opportunity in London.
This was reinforced by an event in Paris at the British Embassy hosted by ambassador Sir Peter Westmacott, Samantha Cameron and British Fashion Council (BFC) chairman Harold Tillman. It provided the opportunity to catch up with designers and the industry alike and put British designers once again front of mind.
The overwhelming support from the establishment is noted by the global audience that attends LFW. This season, Mayor of London Boris Johnson officially opened the week, rousing the fashion industry to celebrate our sector in 2012. Samantha Cameron, ambassador for the BFC, took time out to see shows, the Exhibition at LFW and host a reception at Number 10 to celebrate British fashion, which was attended by industry greats such as Sir Philip Green, Christopher Bailey, Tom Ford, Anna Wintour, Alex Shulman and Glenda Bailey, as well as the Prime Minister, the Chancellor and his wife, culture secretary Jeremy Hunt and minister for fashion Ed Vaizey.
It is important that this level of support for LFW and British designers is visible – this week the BFC continues its support for designer businesses through London Show Rooms, which this season will promote British talent and support the development of British businesses in Paris, LA, Hong Kong and New York.
Mark Holgate of US Vogue said: “London sets the bar higher and higher every season – and not just for itself, but every other fashion city too. It was an extraordinary few days of creative, cool and crucially wearable clothes.”
- Caroline Rush is chief executive of the British Fashion Council, which organises London Fashion Week