Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

LFW’s wow factor does the business

Jessica Brown

British Fashion Council chairman Harold Tillman set out to put the “wow” back into London Fashion Week when he was appointed last year. He did that with aplomb at this week’s 25th anniversary of the event, which proved to be the best and most commercial in more than a decade.

While the UK capital is normally viewed as a hotbed of creativity without much serious cash potential, the international buyers didn’t skip this season’s event, which saw the return of advertising powerhouse Burberry plus Matthew Williamson and Jonathan Saunders, and attendance was up 15%. Anecdotally, this did appear to translate into order-writing too.

The LFW youngsters threw in plenty of rebellious designs but also adopted a more business-like approach, putting out some of the most commercial collections London has seen in years. It’s a fine line to tread and our homegrown talent should be applauded for making the most of the opportunity presented by Tillman.

What London needs now is a commitment from the returning designers to show here again next year. Without the support of the likes of Burberry creative director Christopher Bailey, LFW could be in for a shocking fall from grace next February.

The Exhibition at LFW also relocated to Somerset House and 180 The Strand this season, but while the venue was an improvement, footfall still disappointed some.

However, there is masses to build on from this season’s stellar event but I’m sure Tillman would agree, London’s work is not yet done.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.