Li & Fung has appointed Darren Palfrey as chief digital officer, as the sourcing giant looks to accelerate its digital strategy.
Palfrey has previously held senior positions at logistics company Uniserve, retail marketing specialist TCC Global and supply chain management programme Gravity Supply Chain, which he co-founded in 2014.
His focus will be to realise Li & Fung’s “vision of the supply chain of the future”, which includes the development of 3D design capabilities and speeding up lead times. He will also help build the LF Digital Platform, which will connect suppliers, customers and other partners.
Li & Fung chief executive officer Spencer Fung said: “Our role as a traditional sourcing company is quickly transitioning to becoming a provider of supply chain services and solutions that leverage technology and data to create value. 2019 is the year of acceleration of our digital strategy and that’s where our new chief digital officer Darren comes in.”