Liberty will host an open day where up and coming designers will have the opportunity to present their ranges to its buying team and battle for a chance to be stocked in the department store.
A panel of judges from Liberty, including buying director Ed Burstell and Liberty’s creative consultant Yasmin Sewell, as well as fashion journalist Sarah Mower and design journalist David Nichols, will pick the best collections to sell at the Liberty store at Great Marlborough Street in London.
Burstell said that Liberty would support the designers through the manufacturing and delivery process.
Liberty said that the open day was in keeping with heritage of the business, which was founded by Arthur Lasenby Liberty in 1875, who filled the store with rare and individual objects from his international travels.
The Best of British Design Open Call takes place at the store from 10am to 3pm on April 25 on the 4th Floor Atrium.