The site sells handbags, silk scarves, ties and travel bags from the luxury Liberty of London collection at www.libertyoflondon.co.uk.
Liberty plans to open a Liberty of London standalone store in London's Sloane Street this June.
Liberty has invested heavily in its Liberty of London own brand over the last 12 months spending £3.5 million on the venture in the year to December 31. It does not expect to generate a profit from the line for several years but own label is a key plank of the department store's growth strategy and sales of the label rose 8% to £3.2m last year. To see a full breakdown of Liberty's performance in 2007 click here.