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Liberty team to be restructured

Luxury department store Liberty is restructuring its buying and merchandising teams in an effort to boost sales.

Chief executive Geoffroy de La Bourdonnaye told Drapers he was in consultation with staff about the restructure, which is part of a strategy to improve performance at the firm. There are likely to be some job cuts.

De La Bourdonnaye con-firmed that Liberty fashion buyer Caroline Greer will leave the business at the end of April.

Selfridges buyer Stephen Ayres is understood to have been appointed into a menswear buying role at Liberty, but De La Bourdonnaye declined to comment. Liberty has also appointed Fran Page, formerly marketing manager at Harvey Nichols, to the new role of head of store marketing.

De La Bourdonnaye said: “We’ve opened up our thinking to the staff but no decisions have been made yet.

“We’re looking at how we do business. We don’t want to be a small Selfridges or Harrods – we are more like a large Colette. We want to trade Liberty as a unique jewel. It’s very important to make the right step forward. We are very careful not to rush it.

“The store is not performing as well as it could, sales densities could be higher. The four things we need to look at are the product, the staff and service levels, the visual identity of the store and marketing.”

The changes follow the appointment of Guy Hipwell as director of internet, supply chain and retail merchandising in September.

Hipwell was previously director of home shopping at Harrods. Buying director Jane Davis resigned from the company in September but has not been replaced.

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