Liberty has unveiled a series of Absolutely Fabulous themed windows, in celebration of the release the movie.
The windows were designed by Liberty’s in-house visual identity team and feature costumes and props from the film as well as mannequins designed to look like the film’s stars, Edina Monsoon (Jennifer Saunders) and Patsy Stone (Joanna Lumley). The windows will be on display until July 17.
Motion activated quotes, a “shrine” to Kate Moss, stacks of Liberty bags and piles of empty champagne bottles all feature, set on a background of thousands of pink sequins. Phrases such as “Look darling, we’re in the bloody windows” are also printed across the glass.
Liberty’s head of visual identity, Liz Silvester, said: “This has possibly been the most fun project my team and I have ever worked on.
“A bottle of champagne was opened in true Ab Fab style and I said ‘I want pink sequins, giant Eddy and Patsy dolls and as many Bollinger bottles as we can get our hands on’.”
Alongside the windows, other costumes and props are being displayed throughout the store’s fashion floors.
Liberty London also hosted the after-party for the film’s premier last night (June 29), which was attended the film’s stars Saunders and Lumley, as well as the likes of Kate Moss and Stella McCartney.