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Lidl teams up with Heidi Klum for fashion range

Discount retailer Lidl has enlisted supermodel Heidi Klum to design an exclusive fashion collection.

The new range will be available at more than 650 Lidl stores across Europe and the US later this year.

A spokeswoman for Lidl did not disclose the price range but said: “The collection will be very much in line with our principle values of offering our customers high quality products at great value.”

Klum said: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration.”

The supermarket also sells an affordable fashion range by womenswear brand Esmara. 

Lidl has 11 distribution centres in England, Scotland and Wales, and has a presence in 28 countries.


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