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Lidl to launch ‘premium’ lingerie collection

Lidl will launch a five-piece lingerie collection in the UK under the Esmara Premium brand later this month.

Lidl to launch Esmara Premium

The value retailer, which sells clothing under the Esmara brand, said the range uses delicate lace detail and intricate prints and will debut from 18 December.

It comprises a push-up bra, camisole and lace briefs all priced at £5.99.

It is the first of its Premium ranges to be introduced to UK stores.

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