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‘Like all fashion retailers, I’m obsessed with the weather’

Samantha Carr, Owner of womenswear indie The Wardrobe in Tarporley, Cheshire and a member of The Fashion Association of Britain (FAB)

I opened my shop on March 27, 2012 and my first 15 months have shown me that the meteorological climate is
all-important in the current economic climate. Business is always better when the weather is good. Like every experienced fashion retailer, I’m now obsessed with the weather.

With this in mind, when I’m buying for spring 14, I’ll avoid very weather-dependent fabrics such as linen (I’m pleased I didn’t do much of it for the current season). Instead, I’ll be on the lookout for things that can work across the seasons, such as knitwear that’s easy to put on or take off, depending on the temperature.

My customers’ ages range from 20s to 70s. It’s not unusual for mothers and daughters to shop together. I have to make sure I buy something different from the high street to give them a reason to visit.

Nougat, By Ti Mo and Prunella have all performed well. Strong colours such as coral, turquoise, teal and deep blues have been good sellers this spring - along with white, of course - so I’ll keep an eye out for similarly bold hues for next spring.

Despite trade being impossible to predict, I love having my own shop, even though there’s a lot more paperwork involved than I expected.

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