Swedish fashion chain Lindex will open its first UK store in Westfield Stratford in spring 2015.
The store, which will be decorated in a strong Scandinavian theme, is thought to be 8,000 sq ft and due to open in March or April.
Lindex will also open a local distribution centre in the UK to allow quick replenishment of stock. The retailer has not disclosed further details.
Chief executive Ingvar Larsson said: “This is a great day in our history. We have longed to offer our affordable and inspiring fashion in an exciting city like London, one of the world’s most attractive shopping destinations.”
UK customers also will be able to shop online via Lindex.com.
“Having a good store location along with an online store allows us to reach a wide range of customers starting from day one,” said Larsson.
Lindex operates around 470 stores in 16 countries throughout northern and eastern Europe and the Middle East.