Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Lindex eyes London for UK debut

Swedish fashion chain Lindex is mulling a number of stores in and around London as potential sites for its UK debut.

The retailer is considering a number of locations, including Bluewater in Kent, where it is understood to be eyeing a 10,000 sq ft store.

Lindex has also been linked to potential stores in central London, including at Westfield Stratford, Westfield London and prime West End sites.

A spokeswoman said: “At this moment we have no store locations signed but we have launched the UK ecommerce site as a part of our omnichannel vision for UK expansion. Our vision is to offer our customer a seamless shopping experience wherever she meets us, and a local UK web site makes it even more convenient for her.

“Bricks and mortar, and ecommerce, are both important parts of our omnichannel vision”.

Lindex operates 470 stores in 16 countries throughout northern and eastern Europe and the Middle East.

Readers' comments (1)

  • Lindex already opened 3 stores in the UK in the late 1980s. One was in Merry Hill, Dudley. I worked as a consultant to the UK General Manager, Ms Ulla Jerming and advised her to close them, as the business model (at the time) was clearly untenable. As I recall the International Development Director in Sweden was Mr Lars Malmerberg. This is one of several brands trying the UK again - anyone remember Marc Cain in Bond Street?

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.