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Lindex launches app ahead of Westfield opening

Scandinavian young fashion retailer Lindex has launched a new mobile app ahead of the opening of its first UK store in Westfield Stratford on March 27.

The app can be downloaded free for iPhone and Android phones, and features a game that requires players to tap on a present on the screen to be in with a chance of winning prizes such as a new spring wardrobe worth £200. It also allows users to browse the spring 15 lookbook and Lindex’s Instagram feed.

Visitors to Westfield Stratford can play the game on a screen on the hoarding while the store is under construction.

“We want to arouse curiosity in our brand, given that it’s new to many Londoners,” explained Lena Provén, UK area manager for Lindex. “By taking advantage of the natural flow of visitors outside our store, we hope to capture their attention with this fun game.”

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