Swedish womenswear retailer Lindex aims for 80% of garments to be made from more sustainable sources by 2020, as it introduces environmentally friendly processes across the entire supply chain.
In its new Sustainability Report 2017, the Scandinavian brand said sustainability is at the heart of everything it is looking to achieve as a company over the next two years. During the year, it launched a number of new initiatives to help tackle the challenges of sustainability and transparency, some of which are highlighted below.
Circular ways of working
In spring last year, Lindex launched Re:Design, a collection of upcycled products made from Better Denim garments from previous seasons. In the making of the collection, Lindex explored new circular ways of working, using less resources and prolonging the garments’ lifetime.
Innovative denim process
Lindex launched new Even Better Denim styles during the autumn. The retailer said these were its “most eco-conscious styles to date”, with more sustainable materials, washing processes, dyeing and trims. The styles were made with innovative technology, which uses only two litres of water in the washing process.
Taking action for gender equality in the supply chain
Lindex launched WE Women by Lindex during the year, a project which takes action for gender equality in the supply chain and works to create more equal and inclusive opportunities within the work place environment.
Reducing the consumption of shopping bags
In June, Lindex launched the ‘One Bag Habit’ initiative in Sweden. It said of the project: “together with industry peers, this aimed to reduce the consumption of plastic shopping bags whilst increasing awareness about the negative impact they have on the environment.” Since the launch, Lindex said it has seen a significant change, with 70% of customers choosing not to purchase a plastic bag.
Lindex interim CEO Elisabeth Peregi said: “As a major player in the fashion industry we can influence women’s everyday life through our fashion, communication and actions as a company. We want to take our responsibility and do what we can to be a positive force in our customers’ lives.”
Peregi said the retailer took sustainability one step further during 2017, by also incorporating its customer’s wellbeing into its sustainability goals, with 98% of customers being women. It launched the new Sustainable Woman initiative during the year, which it said: “aims to include its customers in the decision-making process, through interviews and open dialogue.”