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Lingerie boutique Petits Bisous to launch own brand collection

Chelsea-based lingerie boutique Petits Bisous will launch its first own label collection in September.

Inspired by the ‘golden age’ of Hollywood, the 40-piece range features lace bras, silk bodies and underwear.

Esther Fieldgrass, owner of Petits Bisous, said: “The own label collection took some of our customers’ favourite silhouettes and was developed from there, building in new shapes and trend-led colourways, but always keeping in mind how desirable and exclusive we want our clients to feel in their new lingerie.”

Available from the Petits Bisous shop and online, retail prices start at £26 for briefs and range up to £160 for a lace body.

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