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Lingerie brand Bluebella raises £1m

British lingerie brand Bluebella has raised more than £1m in crowdfunding, double its original target.

bluebella

The money will be used to fund expansion in the US, where the Chiswick-based label plans to sell 10,000 bras a month.

Bluebella hit its £500,000 target nine days early on the equity crowdfunding site Crowdcube. Additional investment took the final total to £1.1m.

Chief executive Emily Bendell said: “We are thrilled to have doubled our target and the extra investment will allow us to push forward with exciting plans for the US and other foreign territories. There is huge opportunity in the States for British brands.

“The fantastic response to our crowdfunding shows that there is a real-optimism in the UK, too, as we move forward from Brexit.”

Bluebella, which is stocked by Asos, Hose of Fraser and Urban Outfitters, is on track for sales to hit £1.7m this year, and £4.7m next year, helped by the US expansion.

 

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