Lingerie business Gossard has signed a deal with US sales agent Easton International to expand into North America, effective immediately.
The British brand plans to target multiples, independents, department stores and etailers for the launch.
It follows an event held in New York over the summer to introduce Gossard to buyers, distributors and press.
In the UK the brand is stocked by JD Williams, Asos.com and Figleaves.
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