Luxury lingerie etailer Dolce V will make its debut this week.
The website, which was founded by former L’Oreal marketing manager Lucia Mizzoni, will stock up to 25 labels including Damaris, Chantelle, Freya and Princesse Tam Tam. Dolce V will also be the exclusive UK stockist of Italian brands Adorisadora and Margherita Mazzei.
Dolce V will offer gift vouchers, a gift-wrapping service, international shipping, currency conversion, wish-list options and free returns.
New users who register on the site will receive a lingerie travel bag if they spend more than £200 and a satin ribbon measuring tape to help them measure their bra size.
The website, www.dolcev.com, launches on March 8.