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Lingerie independent Dolci Follie shifts to online

West London lingerie independent Dolci Follie is shuttering its only store, but will continue to trade online. 

Owner Simona Walters told Drapers she had “no option” but to close the shop, which is based in Notting Hill, after the lease ran out and the owner decided to sell the property.

She added that the online business, which will operate from Clapham in south London, is growing.

Walters is seeking new bricks-and-mortar premises in London, with scope to launch a series of pop-ups in Notting Hill during the year.

It is not clear exactly when the shop will close, although it is expected to be in the next two months.

Walters said: “We’re not sure how [these changes will] go, but we hope to enjoy a new beginning and a new energy coming through the business as we move online. It will also give us the opportunity to try new areas around London.”

The business is scoping opportunities to sell in overseas markets including Ibiza, as well as host pop-ups around Europe.

Dolci Follie launched six years ago. It was shortlisted for Niche Fashion Retailer of the Year at the Drapers Independent Awards in 2014 and 2015.

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