Lipsy’s branded offer, Lipsy & Co, is planning to launch menswear for the first time, Drapers has learned.
The website, which stocks more than 150 womenswear brands, including Boohoo, Glamorous and Fashion Union, is adding men’s young fashion to its offer, sources close to the situation have said.
Drapers understands the brands will launch on the Lipsy & Co section of the Next website next month, with a view to moving onto lipsy.co.uk at a later date. Next bought Lipsy in 2008.
“How it will look is yet to be confirmed,” said one source. “The brands will be launched on Next first, they won’t go on to Lipsy yet, as they don’t have the infrastructure [such as dedicated social media accounts] set up yet.”
Another source said: “They are launching a few brands in October on the Next site to begin with.
“Next wants to go after a younger market as it has a guy from when he is a baby until he is a teenager but then he doesn’t come back until he is 30. Next has put the men’s young fashion brands to the Lipsy remit, as Lipsy works to a concession model, which has more flexibility.”
He said the plans to move it on to lipsy.co.uk have not yet been confirmed, partly because the site is so female focused: “Lipsy is such a female destination it might be a hard sell to male shoppers.”
A spokeswoman for Lipsy said: ”In October, a limited selection of men’s young fashion brands, including Jack & Jones and Bellfield, will launch on Next, targeting a young, growing male customer wanting of the moment fashion brands.” She added that Lipsy is not launching menswear brands on its own website at this time.
However, their sales are reported together. Turnover grew 17% (or by £14m) in the first half of 2016, compared with the same period last year.
Lipsy made sales of £74.3m in the year to 31 January, up 1.7% on last year. Its third-party branded offer grew from 12% of the business in 2015 to 23% in January, and it is aiming to increase this further.