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Lipsy kisses old logo goodbye

Young fashion brand Lipsy is poised for a major overhaul in August, in an attempt to grow up with its customers. The label is introducing a more mature logo and relaunching its transactional website, to be designed by digital agency Imano. The new branding swaps Lipsy's recognisable bright red lips logo for a softer version. It also plans to grow online sales by 125% a year in the next three years. Managing director Jeremy Stakol said online performance was exceeding expectations, adding ...