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Lipsy launches new store concept in Watford

Young fashion brand Lipsy will unveil its new store design in Watford on December 5.

The 1,300 sq ft shop opening at the ‘Intu’ shopping centre will be the first store to feature Lipsy’s more “premium and luxe” store concept.

Created by design consultancy Dalziel and Pow, the new shop fit has marble and gold features to reflect the “accessible luxury” of the Lipsy brand.

The blueprint design will be rolled out across new Lipsy stores opening in 2014. Existing stores will not be fitted with the new concept.

The brand will not open any new UK outlets next year but will launch 20 additional stores in the Middle East and South Africa.

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