The 2,342 sq ft site is part of the new Next Oxford Street development
Young fashion womenswear retailer Lipsy has opened its first central London store, on the corner of Oxford Street and Berners Street.
It now has 50 locations in the UK and more than 31 franchise stores worldwide, 10 of which have opened in the past two years.
The 2,342 sq ft store is part of the Next Oxford Street development, which has taken over two floors of the Plaza shopping centre, which closed in 2016.
Digital touches, such as iPad screens displaying the seasonal look books, and an art deco theme with white marble, pale pink velvets and accents of gold, aim to appeal to the store’s Instagram-savvy customer base.
Lipsy reported a 23% rise in turnover and a 15% increase in operating profit for the year ending 27 January, 2018. That was also the month it stopped selling through its own website, to focus on in-store sales and channels such as the Next website and Asos. It confirmed at the time that the change would result in limited head office redundancies.
Next bought Lipsy in 2008.