Online occasionwear marketplace Little Black Dress is developing a capsule collection of premium dresses to retail at around £175 to £300.
The business is producing a small range of around five to six premium dresses for spring 15, which will feature premium fabrics and cuts and more intricate embellishments. Mark Evans, Little Black Dress’s chief executive and investor said the business would look to position the range alongside the likes of Karen Millen and Joseph, and would grow it for autumn 15. wholesale prices have yet to be finalised.
Little Black Dress first moved into wholesale for autumn 14, launching a short-order collection of 18 black dresses priced at around £30 to £35 wholesale at the beginning of October.
The range has been picked up by two wholesale distributors so far: Folia in Manchester and Eclectic Fashion in Ireland. Evans said the 18-piece collection was kept small as they test the market. “It was a deliberate approach in order to learn about consumer reaction to the product direction, manufacturing base, wholesale operations, fulfilment and internal operational infrastructure,” he explained.
The premium range will initially be stocked on Littleblackdress.co.uk, and Evans hopes it will be picked up by high-end independent stockists. “We’re talking to a number of luxury and premium retailers who might be interested in an exclusive product range,” he added.
Little Black Dress relaunched its website earlier this month. Alongside Evans, the brand’s two other investors are Ian Langley and David Walter.