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Little Mistress appoints product development head

Women’s young fashion brand Little Mistress is to ramp up product development after the appointment of Laura May Fleming.

As head of product development for key business - a newly-created role - Fleming will focus on creating new products for key accounts. She will be tasked with creating collections for key UK accounts such as Asos, River Island, Bank and House of Fraser and will spearhead product development for accounts in Holland and Germany.

Fleming was most recently head of UK sales at women’s young fashion brand Yumi and prior to that spent four years as head of sales at young fashion label TFNC.

Little Mistress has been expanding its product range in recent months. In August it was announced that fashion stylist Nick Ede was to launch a limited edition capsule collection entitled Lovely Black Dress.

Additionally The Only Way Is Essex stars Billie and Sam Faiers have collaborated with Little Mistress to design their own ten-piece collection for the young fashion brand.

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