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Little Mistress creates exclusive HoF range

Young fashion label Little Mistress is launching an exclusive collection for House of Fraser in a bid to maximise its success with the department store chain.

The 10-piece collection consists of dresses from maxis to cocktail styles and draws inspiration from Hollywood glamour with rich shades of red, silver and midnight blue. Retail prices will range from £60 to £120.

The range will launch across all HoF stores and online by November 4.

This partnership follows a succesful two year relationship between the brand and retailer.

Chief executive Mark Ashton said: “House of Fraser has shown a strong commitment to the brand through its orders and we were more than happy to bring in a new idea that would really catapult the label with such a key partner.”

The brand has previously created exclusive ranges for young fashion chain Bank and etailer Zalando.

Ashton added: “Little Mistress has seen incredible results from our other key retailers when we have produced exclusive styles for them. Sales increase by up to 60% so it is well worth the extra effort as results are clear to see. We will continue to create genuine, exclusively designed pieces for our key partners, especially within the Curvy and Petite ranges.”


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