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Little Mistress debuts TV ad

Little Mistress, a former winner of the Drapers Young Fashion Brand of the Year Award, is launching a TV advertising campaign next week.  

The 30-second advert will appear on ITV2 and E4 during primetime slots from June 16.

The team behind the advert includes fashion commentator and presenter of BBC1’s The Clothes Show Caryn Franklin and TV producer Jane Galpin.

Celebrity make-up artist Ariane Poole created the look, while stylist and blogger Electra Formosa oversaw the styling for each of the six scenes.

Little Mistress chief executive Mark Ashton said: “Since the brand launched in 2010, it has gone from strength to strength.

“Releasing a TV campaign was the natural next step. We hope this fantastic creative will present Little Mistress to an as-yet-untapped audience of fashion-conscious consumers who are looking for something stylish and affordable.”

The campaign coincides with the launch of the brand’s collaboration with Look magazine.

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