Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Little Mistress Group enjoys 'magic' quarter online

Little Mistress Group has dubbed trading between October and December the “magic quarter” after its online sales rocketed by 116%.

The group declined to provide figures, but said the number of orders received during the period jumped by 96%. The average order value was up 9% on the same period in 2013.

Traffic on grew by just under 45%, while the total number of unique shoppers visiting the site climbed by just over 69%.

The womenswear business will post full figures in the coming weeks and says this early indication is “extremely encouraging”.

Little Mistress Group chief executive Mark Ashton said: “Over the coming year we anticipate very strong growth as we look to increase the categories across each brand and overall basket price. […] We are dedicated to creating a global brand and, three years in, I believe that we are making real headway.”

Last week Drapers reported that Little Mistress had registered interest in stores previously occupied by the now defunct fashion retailer Bank. Ashton also outlined his plans for expansion, including a potential franchise retail model.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.