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Little Mistress Group enjoys 'magic' quarter online

Little Mistress Group has dubbed trading between October and December the “magic quarter” after its online sales rocketed by 116%.

The group declined to provide figures, but said the number of orders received during the period jumped by 96%. The average order value was up 9% on the same period in 2013.

Traffic on Little-mistress.com grew by just under 45%, while the total number of unique shoppers visiting the site climbed by just over 69%.

The womenswear business will post full figures in the coming weeks and says this early indication is “extremely encouraging”.

Little Mistress Group chief executive Mark Ashton said: “Over the coming year we anticipate very strong growth as we look to increase the categories across each brand and overall basket price. […] We are dedicated to creating a global brand and, three years in, I believe that we are making real headway.”

Last week Drapers reported that Little Mistress had registered interest in stores previously occupied by the now defunct fashion retailer Bank. Ashton also outlined his plans for expansion, including a potential franchise retail model.

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