Little Mistress Group has collaborated with Megan McKenna, former star of reality show The Only Way Is Essex, on the launch of her new womenswear brand, Studio Mouthy.
The collection launches at the end of August and features co-ordinated tailoring, streamlined suits, eveningwear, printed shirts and dresses, and leisurewear. Retail prices range from £30 for separates to £250 for sequinned kimonos.
Little Mistress Group manufactures and distributes the fashion pieces in the collection, which comprises 27 pieces in the first drop. The leisurewear will be supplied and distributed by another company.
All items supplied by Little Mistress Group will be sold on little-mistress.com and in Little Mistress stores, as well as through studiomouthy.com.
McKenna said: “I chose to work with Little Mistress because they produce good-quality clothing with fantastic attention to detail, and believe Studio Mouthy fits in perfectly with their customer profile.”
Mark Ashton, founder of the Little Mistress Group added: “We first collaborated on a celebrity brand endorsement over seven years ago and for us, this business model has become an industry standard and feels dated. As brand builders, the Little Mistress Group’s new direction is to work with women like Megan who are looking to start their own label, have a keen design eye, understand the fashion industry and know what their customers want.”