The people were hopeful, excited and looking forward to what Young Fashion had to bring, what would the future be.
So we did what came natural, we built something that we knew the audience would love. We wanted to fill a gap in the market we knew existed, after all why would we try to create a carbon copy of something that held low demand if we knew our supply would be limited?
We had to be bold, we had to take a risk and believe our instincts were right.
In 2010 we attacked the market, hard and fast. This was after a two year long soft launch with two keys partners on the high street. It was an expensive exercise and we knew there would be little profit in the medium term. This is difficult when all you’ve ever done is make things happen quite quickly but this was different. We took a ‘no pain, no gain’ approach, as we knew there would be a market for us.
Little Mistress is now born and she’s ready, in fact she’s taken it by storm better than we ever dreamed.
8 collections per year, 40 pieces per collection - RRP average £45
Each signature style in the Little Mistress A/W 12 collection is perfect to take from day to night. Gorgeous party wear taking influence from fashion throughout the ages; make’s an opulent statement for the season, with lush velvet, embroidery and lace detailing.
It is difficult not to fall in love with the adorable, fun loving Little Mistress brand. The ‘must have’ label has an ever growing fan base and is quickly becoming a favourite with celebrities, all of who are eager to be seen in the latest Little Mistress looks.
Mark Ashton, Managing Director, Concept Fashion Agency
Concept Fashion Agency
68, Great Portland Street
London W1W 7NG
Tel 0207 4 368 332